Testimonials 2018

Read what our guests of honor said:

Make Ethiopia the manufacturing hub of Africa and achieve middle-income status until 2015
H.E. Dr. Mebrahtu Meles - State Minister, Ministry of Industry

Agro-processing is one of the priority sectors in Ethiopia that offer significant investment opportunities for both domestic as well as foreign investors. Owing to its unique and suitable agro climate conditions, Ethiopia produces a wide range of agricultural commodities including coffee, livestock products, oil seeds and pulses, fruits, vegetables and flowers spices etc. A livestock sector is also another potential sector. The Government of Ethiopia is exerting unreserved efforts to increase the supply and improve the quality of these products. The entire agro sector potential places Ethiopia as a great promising country for agro-processing and related investments.

Besides to the very high potential for increased supply of raw materials, the agro-industry sector in Ethiopia has many potential advantages including low labour cost, growing domestic market as well as proximity to greater African, European and Middle East markets. Government policies have also focused on constantly improving the business environment, which has had a positive impact on the facilitation of agro-industry investments in particular and improving the overall economic development in general.

The country is demonstrating a bright pathway of its renaissance with a double digit growth, political stability, peace and security and significant developments in a wide range of economic sectors for over 14 years in row. These achievements arise due to not only from designing sound economic policies and strategies but also their appropriate implementation.

As a result, the country become one of the world’s fastest growing economies and showing impressive investment inflow. It is becoming a promising investment destination in Africa. Currently, the Government provides very competitive and attractive benefit packages for agro-processing and other investments in priority areas.

Until 2025 we target to make Ethiopia the manufacturing hub of Africa and to achieve middle-income status for our population. All this shall be reached within the framework of a carbon neutral economy.

Finally, on behalf of the Federal Democratic Republic of Ethiopia, Ministry of Industry and Myself I want to assure you that we are committed to work closely with all partners and investors to flourish the agro & plastprintpack industry in the country.

Ms Marina Abié, Deputy Head of the Economic Service, French Embassy in Ethiopia

As you know, France is a big agricultural country. In fact it is the leading agricultural powerhouse in Europe with 17% of the European production. In 2017, France exported over  60 billion euro worth of agricultural and agrifood products, thus making it its largest export sector.

France has therefore renowned expertise in the agriculture and food industry and this expertise will be without a doubt very useful for Ethiopia, in order to ensure the successful transformation and modernization of its agriculture. Of course we are already supporting Ethiopia through various ways.

For example, we are helping the country to define a legal framework for geographical indications. As you know, Ethiopia already has high value added agricultural products, which could represent an important share of its exports. However, international demand for these products remains below its full potential.

Today agrofood & plastprintpack Ethiopia 2018 is an excellent opportunity for project promoters and investors to meet French leading manufactures of equipment and machineries for agribusiness.

The French Pavilion is organized by adepta. Besides adepta, nine French companies present their technologies and equipment. They steam from a wide range of sectors, and will definitly meet the expectations of professionals looking for solutions in irrigation, spraying, water management, capping and packaging - in agriculture as well as in food and beverage industries. Together they offer complete solutions for each production stage and they can without a doubt contribute to value addition in the Ethiopian agri-business sector.

Mrs Martina Claus, Head of Market Development Africa - VDMA Food Processing & Packaging Machinery Association

Two years ago our association organized a market exploration trip to Ethiopia.

Last year, a significant delegation of German companies participated in the first international agrofood & plastprintpack Ethiopia show.

This year again German companies will present their best know-how, services and their latest technology here. Manufactureres of machinery, ingredients and materials for the production and packaging of food and beverages will present a broad selection of their products and look forward to intensifying their contacts with the Ethiopian industry.

Packaged food and beverages form the best-performing industries in Africa, despite the challenges for the economies.

This is especially true for Ethiopia, the country with the second largest population on the African continent.

In the last ten years the annual value of food and beverages produced in the country has increased thirteen times to nearly 6 billion Euros in 2016.

In the same period the annual imports of machinery for food and beverage processing and packaging from all over the world have quadrupled to nearly 130 million Euros. These figures reflect the growing demand for processed and packaged foods and beverages in this country. Reasons for this are the increasing prosperity and consumption of a growing population, but also the effort to expand the added value in the processing of foods.

German manufacturers, as the world leading exporters of food processing and packaging machinery, belong to the most important suppliers for Ethiopia’s industry.

Our companies’ advanced technologies, a wide variety of products and tailor-made solutions for specific customer requirements strengthen the economic performance of the local manufacturers.

agrofood & plastprintpack Ethiopia 2018 will give you an excellent opportunity to meet leading German companies and to learn about the latest developments and trends in the sector of food processing and packaging.

Mr Paul März, Managing Director - fairtrade

The second edition of agrofood & plastprintpack Ethiopia features over 60 market leaders, each of them showcasing state-of-the art technology in their respective field. Technology is key in the development of the Ethiopian economy and thus the Ethiopian government is investing in technology and is promoting the development of its industry parks.

The private sector is also encouraged to build up production in the country. According to the IMF, this will result in a remarkable real GDP growth of 7.5% in 2017 and 2018.

Already today Ethiopia is the largest economy in East and Central Africa. Being the second most populous country in Africa it is determined to play a leading role on the continent.

agrofood & plastprintpack Ethiopia contributes to this development by bringing world-class companies for agrofood processing and packaging as well as finished food and beverage products to the country.

agrofood & plastprintpack Ethiopia will once again serve as a platform to transfer technology from exhibitors towards professional visitors and thus to match supply and demand. It is catering to the need of improving the domestic agrofood production towards more efficient processes on the fields as well as in the factories during processing and packaging.

Market leaders from 18 countries participate in this second edition of agrofood & plastprintpack Ethiopia 2018. The exhibitors come from Austria, China, Denmark, Ethiopia, France, Germany, India, Italy, Kenia, Qatar, South Africa, Spain, Thailand, Tunisia, Turkey, Taiwan, the United Kingdom and the USA.

Read what our exhibitors said

Mr Dieter Rohlf, Feed & Biofuel Technologies Area Sales Manager Africa - ANDRITZ

Ethiopia is an important market as there is a large population, thus a huge potential. For the time being Ethiopia is still far from reaching its full potential.

The level of knowledge of visitors here at agrofood Ethiopia 2018 ranges from real trade visitors to visitors to whom we have yet to pass on our know-how.

The highlight of the fair for us was to be able to present our technology to the experts.

Mr Hona Mulisa - ACE Climate SABC

As we are working in the Africa Center of Excellence for Climate Smart Agriculture in Ethiopia, agrofood Ethiopia 2018 is the right place for us to intensify our efforts on climate change impacts in the region.

We are satisfied with the quality of the visitors at our booth. Most of them seem to be very interested in doing business with us or to give us a professional support.

Mr Flip van Biljon, Area Sales Manager - Ishida

The population of Ethiopia stands around 100 million and there is a government led initiative to develop the agri-business, this coupled with the general African trends of urbanisation and growing middle class make Ethiopia a territory of developing significance. The perceived specific opportunity is adding value to Ethiopian produce to enable Ethiopia to derive greater value from export market.

At many of the shows we have attended in the region there are realistically three categories of customers who visit our stand: 

  • Those who do not currently work in the sector at all but express a desire to start a new business and some point in the future.
  • Companies who are currently in the business but process low volumes of product which is manually packed.
  • Companies who have some form of automation and are looking to enhance capability.

The split of visitors at agrofood Ethiopia 2018  is estimated at Category 1 – 60%, Category 2 – 10% and Category 3 – 30% At the mid-point of day 2, I would say that the highlight of the show is the quality of visitors on day 1 which did surprise us as there were a realistic quantity in category 3.

Mr Adel Kamel, Güntner - Managing Director Middle East, India & Africa

Ethiopia is an important market for us as the country has a high population and a huge agricultural produce.At agrofood Ethiopia 2018 I met end users and investors.

I'm really satisfied as the quality of customers was really high.

Mr Dilesh Karia (left), Service Key Account Mananger - KHS East Africa

Ethiopia has been a very fast growing market over the past five years. Especially in the beverage industry.

Here at agrofood Ethiopa 2018 we received a lot of enquieries for future projects. But competition is tough, both from European suppliers as well  as from Chinese ones.

The show is very well organized and the staff of the organizer fairtrade is extremely friendly and helpful. 

Mr Steffen Silvestry (right), Operational Business Development - esco european salt company

Ethiopia is a relatively stable market with a growing economy. For our company it is a new market.

So far, we met highly interested visitors and many potential end-users at our booth here at agrofood Ethiopia 2018.

The Ethiopian people we met were really great.

Mr Ahmed Nouira, Area Sales Manager - AKRAS Flavours

Ethiopia is an important market for our company because the food and the beverages industries are growing here in Ethiopia.

So far I made quite a few valuable leads here at agrofood Ethiopia 2018, interested to work on our behalf as distributors of our products towards the food & beverage  industry.

One of the highlights of the show was the visit of the State Minister of Industry Dr. Mebratu Meles to our stand.

Mr Loris Albertazzi, Closures & Containers Technical Assistance Dept. - SACMI IMOLA

The Ethiopian market is important for us as the request of closures and preforms is growing and we have to promote our technology here to improve our sales.

At the first two exhibition days we met our traditional customers to discuss new investments and we luckily also found new potential customers. The interest of our visitors is really on a high level.

Highlights of agrofood Ethiopia 2018 are the comfortable location of our booth and the large number of visitors. 

Ms Nora Chu, Export Sales - Vanta

Ethiopia is developing fast in the last years and there is a great demand for bottled beverages and water.

At agrofood Ethiopia 2018 we met some factory owners and some consultants who may need our machines.

It is great to see so many visitors here at the show and they all are very warm-hearted.

Mr Emre Toklu, Export Sales Chief - EKTAM

Ethiopia has a big population and is ready to be invested. Also we get enquiries from Ethiopian customers. We are currently making business with neighbour countries and why not also with Ethiopia. Surely we will need an official agent here to support us and to understand customer demands better.

At agrofood Ethiopia 2018 we met small investors and also many trading companies visited our booth.

The show is well organized and you have the possibility to make good relations!

Mr Ahmet Kuddusi Us, Foreign Business Coordinator - Kucukbay Oils & Detergents Industries

As an edible vegetable oils manufacturer of Turkey I can state that Ethiopia is a very important market with its 105 million potential customers and its rapidly growing economy.In fact we exist in Ethiopia since 1999 and our orkide brand is dominating the market with its high quality.

The edible vegetable oils are forming a basic foodstuff and everyone here is a potential buyer. We are happy with the visitor profiles here at agrofood Ethiopia 2018 who are really interested to make business with us.

This trade show is very helpful for foreign companies which are interested to make business in Ethiopia.

Mr Narresh Ramani - KODANMAL Group 

The reason why Ethiopia is an important market for our company is because canned tuna, pineapple and corn are products which our company deals in and these canned products are sold in Ethiopia very well.

We are actually looking for importers here at agrofood Ethiopia 2018 who can be our agents and distributors.

The highights at the show are the people who are attending as buyers, especially the serious ones really interested in working with foreign suppliers.