agro AgroTech Ethiopia

New: DLG and fairtrade enter into strategic partnership

Since 2017 agro Ethiopia has been organized by fairtrade as part of agrofood Ethiopia. Now DLG (German Agricultural Society) enters into strategic partnership with fairtrade for this event in Ethiopia and those in Ghana, Ivory Coast and Nigeria and brings in its agro and trade fair expertise by introducing its AgroTech brand to the agro events of fairtrade’s agrofood trade shows. 

The focus of the cooperation lies on agricultural technology, animal production, flori- and horticulture and hot-house technology. The cooperation was officially announced during Agritechnica in Hanover on 14 November 2017.

Organisers of the world’s No. 1 trade shows Agritechnica and Eurotier, DLG is the global leader in professional trade fairs in the fields of agricultural engineering, crop production, animal production and bioenergy. DLG has been organizing trade fairs and exhibitions for the agricultural and food sector since 1885. It goes without saying that DLG can make a valuable contribution to the further development of agro AgroTech Ethiopia.

The now agreed cooperation combines the complementary strengths of fairtrade as a proven Africa trade fair expert and the DLG as an agricultural organization and organizer of international agricultural trade fairs.

In order to attract new visitor target groups, such as the so-called large scale farmers from the target and neighboring markets, a regionally adapted DLG specialist program will be set up or expanded. With the support of industry experts, know-how along the entire value chain of plant production is transferred into Ethiopia.

DLG and fairtrade sign cooperation agreement on 14 November 2017 during Agritechnica Partners for Africa (from left to right): Jens Kremer - Business Developer DLG Service, Paul März - Exhibition Director fairtrade, Martin März - Founder & Managing Partner fairtrade, Peter Grothues - Managing Director DLG Service and Bernd Koch - Managing Director DLG International

Bernd Koch, Managing Director of DLG International

East Africa is experiencing strong demand for innovative agricultural technologies for sustainable plant production. Above all, solutions for more efficient irrigation and plant protection are on the agenda of politics and practicing farmers in the field of crop and agriculture. We want to support the region in the advancement and modernization of agriculture, true to the principles of the DLG. fairtrade has recognized the enormous potential of the African market at an early stage and now ranks among the leading organisers of agrofood trade shows on the African continent. We look forward to developing the agro events in close cooperation with fairtrade in order to make them even more attractive to exhibitors and trade visitors.

Martin März, Founder & CEO of fairtrade

For several years politicians and decision-makers have stepped up their efforts to expand and modernize agriculture and food production in sub-Saharan Africa, and the international community is ready to support this development. The decline in oil revenues led to a revival of local production and the „made-in ...“ trend. Double-digit growth of sales figures show that sub-Saharan Africa is investing heavily in agricultural and processing technology for the purpose of increasing yields, reducing immense post-harvest losses and reducing imports. We are keen to further develop the agro events of our agrofood shows in close cooperation with DLG as the world market leader for agricultural fairs.

Ethiopia is East Africa’s 2nd largest importer of agricultural machinery and equipment

According to figures from the World Bank, the Ethiopian Agriculture accounts for about 48% of gross domestic product (GDP) and 85% of exports, making it the cornerstone of the economy and the largest potential source of growth and prosperity.

The main producing products are coffee (the largest producer of Africa), maize (second largest producer of Africa), dwarf millet (Teff, the largest producer in the world), wheat, sorghum and other cereals, legumes (such as beans), oilseeds, potatoes, sugar cane and vegetables.

The Ethiopian agricultural output has grown by between 5% and 9% annually in the years 2011 to 2017.

Ethiopia is East Africa’s 2nd largest importer of agricultural machinery and equipment

Source: VDMA

Ethiopia's main agri products:

  • Coffee (largest producer in Africa)
  • Maize (second largest producer in Africa)
  • Dwarft millet (largest producer of Teff in the world)
  • Rice
  • Wheat, sorghum and other cereals
  • Legumes (such as beans)
  • Potatoes 
  • Sugar cane
  • Vegetables

Top 4 agricultural exports 2016

  • Coffee, tea, spices (745,2 million USD)
  • Oil seeds (524,3 million USD)
  • Live trees, plants, cut flowers (258,3 million USD)
  • Vegetables (100,9 million USD)

This is what they said 2017

Mr Ephrem Hailu, Electro Mecce - General Manager (not on the picture):

Electro Meece Engineering Service was established specifically to deal with engineering solutions and development. Despite the large livestock population in Ethiopia the sectors' contribution is below its potential because of various reasons e.g. feed shortage and shortage of feed machinery. Our company develops and manufactures feed machinery to give Ethiopia a solution.

We have a deep understanding of the challenges of our country and that's why our products are suitable for the Ethiopian market.

Our main target here at agrofood plastpack Ethiopia 2017 is to meet new customers and foreign companies to work jointly on this market.

We are 100% satisfied with our business contacts.

Mr Bernd Luellmann, AWILA Anlagenbau GmbH - Manager International Sales:

We just arrived in Ethiopia, it is our first time here.

Our products are suitable for the market here because Ethiopia is supporting agriculture and animal feed production. Therefore there is a lot of interest in our products.

Our main target here at the show is to find new customers, create new markets, helping farmers and feed producers to make a good and correct start of their business.

Yes, so far we can see a lot of interest - let’s see if it materializes!

Mrs Elke Pankow, RAUCH Landmaschinenfabrik GmbH - Sales director of export:

Since five years we are partner of the German demonstration farm in Kulumsa and now we are looking for a partner in Ethiopia.

We are offering fertilizer spreaders for mineral fertilizer. With good fertilizing you can have better harvest and more quality of harvest, e.g. drops and potatoes. The future oriented spreaders of our company offer a synthesis of precision and performance.

We participate at agrofood plastpack Ethiopia 2017 to present our products and we are satisfied with the outcome.

About agro Ethiopia 2017

Sectors of visitors interest
(multiple responses possible)

Satisfaction rates 2017

  • agro Ethiopia as a whole: 100%
  • number of visitors: 100%
  • quality of business contacts: 100%
  • business prospects after fair: 100%

Top exhibitors 2017

» Adamitulu Pesticides
» Adepta
» AfrikImpact
» AWILA Anlagenbau
» Bejai Ethio Industrial & Engineering Solutions
» Electromecce Engineering
» Fresh Corner
» Grimme
» Hozelock-Exel
» Lemken
» Markos
» Pöttinger Landtechnik
» RAUCH Landmaschinenfabrik
» Wise Team

Visitor profile

  • Farmers
  • Breeders
  • Keepers


Range of exhibits


  • Crop seeds
  • Flower bulbs and seeds
  • Forage plant seeds
  • Medical and herb seeds
  • Oil seeds
  • Vegetable seeds
  • Miscellaneous

Agricultural technology

  • Drilling and sowing
  • Farm inputs
  • Farmyard supplies and grassland care
  • Fertilizing
  • Forest
  • Fruit, vegetables and other special crops
  • Harvest conditioning, conveying, preservation and storage
  • Harvesting
  • Irrigation and drainage
  • Management, services, organisations 
  • Mobile loading machines
  • Municipal applications/landscape management
  • Plant protection
  • Soil working and seed-bed preparation
  • Solid biofuels
  • Tanks
  • Tractors
  • Transport
  • Used machine trade
  • Flori- and horticulture/ Hot house technology
  • Horticulture technology
  • Hot-house construction
  • Hot-house technology
  • Mechanical equipment for horticulture
  • Technical equipment for horticulture
  • Miscellaneous 

Animal production

  • Animal housing and shed construction
  • Breeding animals, breeding programs, trade, reproduction technology
  • Controlled environment and environment technology
  • Equipment and accessories
  • Feed and other farm inputs
  • Feed storage, feedstuff production
  • Husbandry and feeding techniques
  • Management and consulting services
  • Milking and cooling technology
  • Processing and marketing
  • Technology for dung, solid manure and slurry
  • Transport vehicles, transport services
  • Training, associations, media 

Service Firms, organizations, media

  • Advanced training and education
  • Certfication
  • Cleaning and hygiene
  • Corporate and human resources consulting
  • E-commerce
  • Employment agencies
  • Financial service providers
  • Internet services
  • IT services
  • Ministries, government agencies
  • Organizations
  • Recycling
  • Software solutions
  • Special shows, trade forums
  • Specialist literature
  • Trade and technical publishers
  • Trade publications
  • Training, consulting
  • Other services